The primary aim of any website should be to provide an interactive environment that achieves the expectations of the site visitor and the strategic aims of the site owner.
In developing your web site you should know:
- Who your target market is
- How to describe your professional specialty
- What specific benefits your work provides for your clients
- Content is much more important than the design
- Brilliant design and dazzling graphics won't pay off anywhere near as well as a clear explanation of why a client should work with you
- The content on your web site should inspire feelings of confidence about your abilities, and communicate your reliability and solid qualifications
The design process takes into account the following requirements:
- A common style
- Structure and ease of navigation
- Speed
- Site contents
- Site functionality
- Target audience
- Corporate identity
- Product(s) / Service(s) supplied
- Objective of the website
