Google Business Profile Enhances Communication with Text Messaging and WhatsApp

Google Business Profile (GBP) has taken a significant step forward in customer communication by introducing text messaging and WhatsApp integration directly within mobile search results.

The Rise of Business Messaging

Text messaging has become the preferred communication channel for many consumers, and Google is now embracing this trend. The new feature allows businesses to add texting and WhatsApp as contact options when their profile appears in mobile search results.

Key Highlights

• Availability: The feature is currently rolling out and may not be immediately accessible for all Google Business Profiles
• Communication Channels: Adds SMS and WhatsApp to existing contact methods
• Global Approach: Recognises different messaging preferences across international markets

How to Enable Messaging

Setting up text messaging in your Google Business Profile is straightforward:

1. Log into your Google account
2. Access your Google Business Profile
3. Click “Edit profile”
4. Navigate to the “Contact” tab
5. Select “Text Messaging” or “WhatsApp”
6. Enter your preferred contact number of for WhatsApp:  https://wa.me/[country code followed by your number for example:  /447911123456]
7. Save your changes

Global Messaging Considerations

Google’s inclusion of WhatsApp reflects global messaging preferences:

• WhatsApp boasts over two billion monthly active users
• Provides flexibility for businesses
• Addresses messaging preferences across different markets

The Bigger Picture

This rollout underscores Google’s commitment to messaging as a critical business communication channel. While previous messaging attempts have been short-lived, the current integration signals the growing importance of instant, accessible communication.

Whether you choose to manage conversations directly or through a specialised business texting app, the key is to remain responsive, accessible, and customer-focused.

Note: Messaging features are still being rolled out and may vary by region and profile.